From Challenger to Dominator: How Did Letsbonk.fun Completely Surpass Pump.fun?

Original | Odaily Planet Daily (@OdailyChina)

Author | Asher (@Asher_ 0210 )

Data Dimension: Letsbonk.fun Has Achieved a Comprehensive Surpass Over Pump.fun

Dune data shows that since entering in July, Letsbonk.fun has led Pump.fun in multiple core indicators, showing a 'multi-dimensional suppression' surpassing trend.

First is the daily number of token launches. Since July 6, the daily number of Meme coin launches on Letsbonk.fun first surpassed Pump.fun—16,797 versus 7,537 on that day, and has since remained in the top position. Especially on July 8, the daily launch number on Letsbonk.fun even reached twice that of Pump.fun, changing the long-standing mindset of 'go to Pump.fun to launch coins'.(Further reading: Launch Volume First Surpasses Pump.fun, What's on Letsbonk.fun?)

Daily number of token launches on-chain issuance platforms

Next is the daily 'graduation number' and 'graduation rate'. The so-called 'graduation' means newly issued Meme coins complete the initial fundraising phase and enter the formal trading phase, representing the 'success rate' in the platform's token lifecycle. Data shows that on July 7, the 'graduation number' of Meme coins on Letsbonk.fun was 3.4 times that of Pump.fun. Moreover, its 'graduation rate' has consistently been higher than Pump.fun since the beginning of the month, maintaining a recent advantage of about 0.2%, indicating that current on-chain users prefer to find popular 'shitcoins' on Letsbonk.

Daily proportion of token graduation numbers on-chain issuance platforms

Then there's the daily trading volume proportion. Since surpassing Pump.fun on July 5, Letsbonk.fun's daily trading volume proportion has fluctuated between 55% and 75%.

Daily trading volume proportion on-chain issuance platforms

Finally, daily revenue. Over the past week, Letsbonk.fun's daily revenue has consistently remained above $1 million, while Pump.fun has stayed around $600,000. The gap between the two has nearly doubled.

Daily platform revenue of Letsbonk.fun and Pump.fun

From a data perspective, Letsbonk.fun is no longer just a 'challenger' but is becoming the dominant platform for Meme coin issuance on Solana. Although Pump.fun was once the pioneer of on-chain Meme coin issuance, with the PUMP token price starting to fall (nearly a 20% drop in the last 24 hours, currently at $0.00526), and the official still not announcing the airdrop details, frequent controversies have caused it to fall from grace.

Meanwhile, Letsbonk.fun, through founder Tom's continuous high-frequency communication and community operations on platform X, is step by step shaping a more distinct brand awareness and community trust, already becoming 'the spiritual square of Solana Meme creation', a true Meme experimental paradise belonging to the community rather than the project team.

Founder's 'Hard Selling', Letsbonk's Rise Is No Accident

The rapid rise of Letsbonk.fun is not just a victory of mechanism design but also a direct reflection of founder Tom's high-intensity, hands-on community operations.

Even during the previously quiet on-chain market conditions, Tom remained active daily on platform X, continuously updating platform progress, responding to community questions, and personally explaining design logic and market strategies. Just this week, it was announced that Letsbonk.fun will officially launch the RAY reward mechanism—from now on, every token created on the platform will receive a 0.05% RAY token incentive based on its bonding trading volume. This means creators can not only profit from issuing Meme coins but also enjoy additional value returns from the Raydium ecosystem, further enhancing the platform's appeal of 'creation is value mining'.

At the same time, Tom also revealed that a new website is nearly complete and ready to launch, with plans to roll it out in phases this week, having already invited some users for testing. This 'build and talk' development rhythm makes the community feel transparency and companionship in participation, greatly enhancing user stickiness and trust.

More notably, Tom's long-term commitment to the Asian market. In one of his replies to Chinese-speaking users on platform X, he admitted that one of the team's core strategies from the beginning was to activate the Asian, especially the Chinese-speaking user market, bringing more people into the Solana ecosystem. And he stated:

"What we least want is for people to think we're just posting in Chinese to make money and then leave. We are very grateful for the important role the Chinese community has played in helping us reach the top position, and we are very excited about the increasing number of new users from China."

Moreover, a few days ago, the Letsbonk.fun team even held an offline event in Hong Kong, which was met with enthusiastic responses and overwhelming popularity, also proving that the team's sincere investment in the Asian market is not just lip service but practical actions to engage with users face-to-face.

Letsbonk.fun Hong Kong offline event

While most projects remain stuck in the inertia of 'airdrop-driven, English-first', Letsbonk.fun shows a rare 'long-term localization strategy awareness'—not just making money from issuing coins but building a community; not just pursuing growth metrics but making emotional connections.

It can be said that Tom and his team's 'hard selling' is not a marketing slogan but a full-chain delivery from mechanism, product, operations to culture. In this fiercely competitive and rapidly updating Meme issuance ecosystem, it is this continuous investment and genuine care for users that constitute the deep-seated momentum for Letsbonk.fun's steady climb.

So, what are some Meme coins with Chinese community characteristics on the Letsbonk.fun platform?

IKUN

Introduction: The IKUN Meme originates from idol Cai Xukun's basketball performance in the variety show 'Idol Producer', where the background music 'Just Because You're So Beautiful' became a widely spread meme, with its adapted versions widely popular on Chinese social media. It has inspired netizens' creative enthusiasm, leading to a large number of derivative works. IKUN is more than just a funny project; it carries the Bonk platform's respect for Chinese people and its determination to explore the Chinese market.

Price performance: According to GMGN data, IKUN's market cap has continued to decline since peaking at $35 million in early June, currently at $14 million.

Contract address: AtortPA9SVbkKmdzu5zg4jxgkR4howvPshorA9jYbonk

Wang Chai

Introduction: Wang Chai token is the first Meme coin named in Chinese and widely supported by the community, inspired by WeChat's iconic sticker. This project is rooted in grassroots culture and public enthusiasm, attempting to establish a unique presence of Chinese culture in the Meme ecosystem. Through humorous, sticker-driven narratives and high community participation, Wang Chai quickly gained widespread attention.

Price performance: According to GMGN data, Wang Chai's market cap has continued to rise since July 10 (less than $2 million), currently at $14 million.

Contract address: 83kGGSggYGP2ZEEyvX54SkZR1kFn84RgGCDyptbDbonk

Er Ha

Introduction: Er Ha token originates from a chaotic, serious, and turbulent market but chooses happiness and craziness as weapons to shake the world's simplest yet most powerful emotions. It doesn't rely on rationality or talk about K-lines, advocating using 'silly cuteness' and energy to break rules, healing boring lifestyles with social interaction and humor. Er Ha is not a traditional crypto project but a collection of grassroots spirit, rebel posture, and happy infectiousness.

Price performance: According to GMGN data, Er Ha's current market cap is $9 million (compared to the above two projects, Er Ha's on-chain LP pool is smaller, with poor liquidity).

Contract address: ASRNzwDpYWseimGQh3GootWLphpuMe3cUnpoH4mFbonk

Summary

Letsbonk.fun's comprehensive surpass over Pump.fun reflects the profound changes in the current on-chain Meme coin issuance platform ecosystem competition. The platform's victory no longer solely depends on a single buyback mechanism or short-term community discussions on token price fluctuations but tests the project team's deep understanding of community culture and endurance in long-term operations. Only by truly treating users as core assets and continuously building emotional connections and trust can a vibrant ecosystem be shaped.

Additionally, Letsbonk.fun's strategic emphasis on the Asian, especially the Chinese-speaking market, showcases the new trend of global crypto projects in multicultural adaptation. In the future, more projects must break out of the framework of a single language or region and deeply cultivate local user needs to build a solid community foundation if they want to achieve cross-regional sustainable growth. As the on-chain Meme ecosystem gradually matures, only by adhering to value creation and user win-win can one remain invincible in the ever-changing market.

Related Reading

PUMP New Coin Launch Steady Earnings, Airdrop Not Yet Arrived, Should You Go Long or Short Now?

Why is Raydium the Biggest Beneficiary of Letsbonk.fun's Rise?